Dodona expects admissions to top 60 million by 2010
HOLLYWOOD — Homegrown films are helping to end the three-year slump in movie-going in Scandinavia, according to a report released Thursday by cinema analysts Dodona Research.There has been a 13% drop in admissions across the region since 2003, with Finland and Sweden reporting a fall in admissions of 21% and 20%, respectively. However, Dodona expects admissions to top 60 million by 2010. The recovery for 2006 is being led by successful domestic films, best exemplified in Finland, where 55% of admissions in the first quarter of 2006 were for local productions. A more upbeat market should spark growth across the board. In the Baltic states, cinema modernization is predicted to lead to rises in admissions of 30%-55% by 2010. Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway and Sweden are profiled in the report. An exception is Iceland, which has been little affected by the downturn and expects little growth because the market is saturated with modern cinemas. Much of the region is undergoing consolidation. Sandrew Metronome has sold its exhibition interests in Sweden, Denmark and Finland to, respectively, Triangelfilm, Nordisk and Finnkino. Finnkino now has a 70% market share in Finland, Nordisk 50% of the Danish market and Triangelfilm is second to SF Bio in Sweden.