Lionsgate acts on Bratz feature

Studio plays with live-action pic

Lionsgate has picked up domestic distrib rights to the first live-action feature based on the popular Bratz fashion dolls.

Deal is just one component of a larger pact struck with consumer entertainment products conglom MGA Entertainment, home of Bratz. Lionsgate also is getting exclusive North American home entertainment rights to Bratz animated pics that will be direct-to-DVD releases.

Theatrical feature “Bratz: The Movie” will begin production in February, with Sean McNamara (“Raise Your Voice”) directing from a script by Susan Estelle Jansen (“The Lizzie McGuire Movie”).

Crystal Sky Pictures is financing and producing the live-action feature with former Marvel Studios topper Avi Arad and MGA.

Film’s storyline will follow four teenage girls who come from different social and economic backgrounds. Looking to empower themselves, they reject their respective high school cliques by banding together and calling themselves Bratz.

Producers are MGA’s Isaac Larian, Crystal Sky’s Steven Paul and Arad. Crystal Sky prexy Benedict Carver is exec producing.

The first direct-to-DVD title, “Bratz Fashion Pixiez,” is due out in the spring. MGA Entertainment will support the release of “Pixiez,” as well as future titles, by introducing doll lines and other toys tied to the movies. The marketing and promotional push also will involve advertising campaigns and cross-promotions.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety