Application will manage ads, ticket sales from one interface
Kodak has signed a deal with National CineMedia, the digital cinema joint venture of major exhibs AMC, Cinemark and Regal, to develop software to run all aspects of newly digitized theaters.Application, on which Kodak’s digital cinema unit has already begun working, will manage pre-show advertising, trailers, movie presentation and ticket sales from one interface. Currently, when theaters buy pre-show advertising systems or d-cinema projectors from separate companies, they come with separate software to manage their operations. Kodak is developing the software to NCM’s specifications, which all but assures that it will have a customer in the three parent chains’ 13,000 or so screens if development goes well. Beta testing of the software is expected to start in the fourth quarter.