Kazakh stand

Sound Bite

Sacha Baron Cohen‘s ethnic impersonation may be getting laughs in “Talladega Nights” (he plays the snooty French race-car driver Jean Girrard), but it’s only a warm-up for “Borat,” which Fox releases in November.

Borat is, of course, the boorish Kazakh native, and Cohen alter-ego, who’s hilariously offended whole towns as he travels across the U.S. as a tourist.

Publicity for “Borat” — already an Internet darling — is about to reach fever pitch. The president of Kazakhstan plans to buy TV spots and print ads about the “real Kazakhstan” as a defense against the film’s backward portrayal of the former Soviet republic.

Whether those can compete with Cohen’s own publicity stunts — such as showing up at the Cannes Film Festival in a bright green body thong — remains to be seen.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading