Irish film org installs U.S. topper

Loughran previously worked with Enterprise Ireland

LONDON — Jonathan Loughran will head up Irish Film Commission U.S., the Irish Film Board’s promotional operation in Los Angeles that plans to open for business next month.

Loughran previously worked with Enterprise Ireland, the Irish government’s trade and technology agency in Los Angeles. In the role of marketing exec, Loughran concentrated on helping new-media Irish companies develop relationships with entertainment industry companies including Disney, Warner Bros., Sony and MTV.

Irish Film Commission U.S. is the Irish Film Board’s first overseas office. It will focus on the promotion of Ireland to the U.S. audiovisual industry, with the aim of attracting an increased range of U.S. feature film and television drama to shoot in Ireland.

“Our new office in the heart of Hollywood will enable us to better compete for mobile U.S. film and television production, creating new business opportunities for the Irish film industry,” said Naoise Barry, film commissioner, Irish Film Board. “Jonathan’s central focus will be targeting U.S. producers and building on existing relationships that have already been established over the past 10 years.”

U.S. projects that have shot in Ireland this year include Hilary Swank vehicle “P.S., I Love You,” based on the novel by Cecilia Ahern.

The Irish Film Commission U.S. opens in mid-November. The intention to open for biz in L.A. was announced at the Cannes Film Festival earlier this year by John O’Donoghue, Irish minister for arts, sport and tourism.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading