Independent spirit drives Lin

Infotainment China focuses on selling smaller pics

BEIJING — It may be a man’s world at the moment, but Cindy Lin is a woman definitely going places in China. Her company, Infotainment China, is a pioneer in selling high-quality indie pics abroad, overcoming the traditional perception of women as power-free zones.

“Traditionally, a woman has less power in Chinese society, and it applies in the film industry as well,” says Lin. “To gain the same decisionmaking rights, a woman needs to work harder.

“Woman generally have less credibility in the workplace as China is a male-centric society where there is the assumption, ‘Woman, oh … stupid.’ ”

Lin’s focus is on smaller films and she only sells films she likes. Of around 250 pics made in China each year, about 80% of B.O. and investment goes into a small number of big films, such as “The Banquet” or “Curse of the Golden Flower,” leaving hundreds of smaller films competing for the 20% left over.

For a long time, Infotainment focused on selling indie Chinese films into international markets and avoided helping foreign movies gain access to China because of distribution problems, such as getting past the censor and rampant piracy.

Recent successes for Infotainment China’s approach include the sales of helmer Fang Gangliang’s “Story of Xiaoyan” to North America and Benelux, and Cao Baoping’s “Trouble Makers” to Mitchell LeBank Distribution in New York. Also gaining good feedback is “366 Footloose,” a 3-D animation project in production in Shenzhen.

“We live in an interesting age with the transformation of the economy, political issues and culture,” Lin says. “It inspires the artists who have many, many interesting stories to tell from the real life from what’s happening in China.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading