Imax heads to New Orleans

Covington theater will open in time for 'Superman'

New Orleans is set to open the doors on its first commercial Imax theater in time for “Superman Returns: An Imax 3D Experience,” whose June 30 opening on Imax screens will be day-and-date with the WB tentpole release.

Toronto-based Imax inked a deal with O’Neil Theaters of Slidell Louisiana to open an Imax theater in a multiplex in Covington, La., near New Orleans.

“As residents of New Orleans continue to recover from Katrina, we are excited to include an Imax theater in a building that has been successfully remodeled following the hurricane,” said Tim O’Neil, prexy of O’Neil Theaters.

Imax co-CEOs and co-chairmen Rich Gelfond and Brad Wechsler pointed to the deal as evidence of “the traction Imax is gaining in North America as more exhibitors seek ways to differentiate themselves from competitors and keep audiences returning to multiplexes.”

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