'13th,' '666' play the dating game
A decade ago, Fox aggressively staked out a July 4 holiday bow for its summer tentpole “Independence Day” with a memorable promo during the NFL’s big game. The tagline: “Enjoy the Super Bowl. It May Be Your Last.”
It practically etched the July 4 date in moviegoers’ minds.
So it’s no surprise that Fox is revisiting the date-marking strategy for “The Omen 666.”
The studio has staked out June 6, 2006, for its domestic and international launch — even though it’s a Tuesday — to take advantage of the “666” resonance.
“Omen 666,” a contemporized remake of the 1976 chiller, stars Liev Schreiber and Julia Stiles as a couple bedeviled by their son — who also happens to be the Antichrist — assisted by a scheming nanny portrayed by Mia Farrow.
Fox isn’t the only studio playing dating games.
New Line is hoping to release its 10th film in the sturdy “Friday the 13th”” franchise on — surprise — Friday, Oct. 13. Studio’s launched development of a script about Jason Voorhees’ origins.