Taubman Centers, which owns the Beverly Center in L.A., has pacted with Warner Bros. Pictures to plug musical penguin toon “Happy Feet” throughout its shopping malls.
Last year, Taubman did its first such promotion for “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.”
Taubman operates 11 malls across the nation.
The “Happy Feet” display will showcase scenes and characters from the pic in a 20-foot, walk-through snow globe.
“Happy Feet,” about a penguin who cannot sing, opens Nov. 17. Voice cast includes Robin Williams, Hugh Jackman, Elijah Wood and Nicole Kidman.