Stallone launches glacial water Sly
What’s next, Arnold Schwarzenegger‘s “I’ll Be Back” Bubbly?
It seems the career track for action stars now includes muscling into the high-end beverage biz.
Steven Seagal uncorked his Lightning Bolt Energy Drink in August. And now Sylvester Stallone is going with the flow to introduce a line of gourmet glacial water dubbed — what else? — Sly.
Twenty-ounce bottles, priced at about $2.50 each, roll out in March, but don’t look for them in stores. Aimed at discerning imbibers (the water is tapped from the 10,000-year-old Mount Rainier Carbon Glacier in Washington), Sly is expected to sell at restaurants, hotels, gyms and through bottler GlaciaNova’s Web site.
And thirsty crew can always tap Stallone himself. The hyphenate cracked open the first four cases of Sly on the set of “Rocky Balboa” in Philadelphia last week.