Goals include merging subsidiary entities, prod'n tax breaks
Warner Bros. Italy prexy Paolo Ferrari — freshly elected topper of Italy’s motion picture association ANICA — plans to radically revamp the cumbersome org to give it more influence for the entire Italian audiovisual sector with the country’s government.At the Berlinale to promote Warner Bros.-coprod competish pic “Crime Novel,” Ferrari said he wants to merge subsidiary entities within ANICA — such as the distributor’s and producer‘s unions — into a single structure. “Having all these sub-units just makes us ineffective, because we have to strike agreements on everything each time,” said Ferrari. “We need to change our obsolete statute and become one entity that everybody can feel compelled to join, including the TV production industry and the home-video sector.” Frequent squabbles over the years have effectively weakened ANICA’s lobbying power. Ferrari said his main goals, in terms of policy, are to push for a lowering of VAT tax on movie tickets and for eagerly awaited tax breaks for production. “We have to move away from a system of sometimes sterile — and now greatly slashed — subsidies to a system more reliant on the idea that making movies is a form of investment,” Ferrari said.