MADRID — Toyota España is teaming with the Denmark-based European Film College and top Spanish cinema circuit Yelmo Cineplex to create a pioneering new directors’ training forum and film fest, Yaris Cinexplora 06.
The initiative will launch April 5 in Madrid with an Ebeltoft Lecture featuring Dogme co-founder Thomas Vinterberg (“Festen,” “Dear Wendy”).
Yaris Cinexplora 06 marks a push by the European Film College, one of the best-known film schools in Europe, to take its training skills to the rest of the continent.
Prior to Yaris Cinexplora 06, the EFC’s Ebeltoft Lectures had only been held at EFC’s base in Ebeltoft, Denmark and at the Cannes Film Festival.
Over April 6-7, 30 budding filmmakers will attend a two-day intensive workshop, staffed by Spanish and interna-tional filmmakers, in Siguenza, north of Madrid, to hone three-minute screenplays.
For EFC executive board member Margaret Nicoll, the program is part of a larger mission. “This is a large opportunity for development, which we need at all levels of Europe film indus-try,” said Nicoll. “It’s extremely unusual to have intensive development on short films.”
Once made, the resulting micropics, which must feature a Toyota Yaris car for 20 seconds, will then be exhibited on a dedicated Cinexplora Website as well as at Yelmo Cineplex cinemas up to December.
The eventual Yaris Cinexplora 06 winners will receive cash prizes — the first for Euros30,000 ($36,000) — to finance a fulllength short, or an EFC scholarship, or travel and attendance expenses at next year’s Berlin Film Festival.
Competitish anticipates an emerging trend in which multinationals with a large advertising budget target young urban consumer demos with non-conventional sponsorship tie-ins using new media channels.