Germany, Austria hurt the most while Blighty suffered the least
However upbeat things seem in Berlin, box office news across Europe has not been that boffo: Admissions across Western Europe dropped 11% in 2005 to a total 824 million tickets sold in 15 territories.Germany and Austria hurt the most, while Blighty suffered the least, compared with 2004. In Eastern Europe the moviegoing scenario was even bleaker in 2005, with ticket sales down 19% overall. Germany and Austria saw a 19% plunge, whereas Blighty stayed fairly robust at just 4% less than 2004, which had been an exceptionally good year in the 15 European territories. “Compared to how things started off, the market picked up a bit in the second half of the year, but not enough to recoup,” said Media Salles exec Elisabetta Brunella. The Media Salles study blamed the European moviegoing drop — which is only slightly less than sagging ticket sales in the U.S. — mainly on a lack of strong Hollywood fare. Territories that hurt the least were those where local product played best — France, Italy and Denmark.
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