Leguizamo, Valderrama in the 'Blue'

Looking to tap the lucrative Latino market, Disney has set John Leguizamo and Wilmer Valderrama to star in family comedy “Something Blue,” which Prospect Pictures will produce in association with the Collective.

Scribe Danielle Sanchez-Wtizel, a writer on “George Lopez,” penned the script for “Something Blue.” She’s also a writer and co-producer of NBC’s “My Name Is Earl.”

Storyline revolves around a father who becomes unhinged when his first-born daughter gets engaged to a young police officer.

Producers are Prospect’s Matthew Weaver, Carl Levin and Marcos Siega. The Collective’s Michael Greene, Michael Goldman and Jeff Golenberg are exec producing with Glen Rigberg.

Endeavor Independent, led by Graham Taylor, and Traction Media packaged the film and arranged financing with Disney. Prospect, launched two years ago, developed the script.

The Latino community is the fastest growing segment of the U.S. population, wielding tremendous buying power. Yet it’s a market that’s been underserved by Hollywood studios.

Hispanics rep as much as 40% of opening-weekend movie goers, according to a study by L.A.-based Latino film producer and distrib. Indie studio Lionsgate has been the most aggressive about moving into this market.

It makes sense why the Mouse House would make a play as well. Disney-owned ABC has been making a concerted effort to reach out to this demo, with such shows as “George Lopez.”

Leguizamo stars in Edward Burns’ upcoming “The Groomsmen” as well as “Where God Left His Shoes” and “The Babysitters.”

Valderrama (TV’s “That ’70s Show”) stars in Richard Linklater’s upcoming “Fast Food Nation,” as well as two Warner Bros. pics, “Unaccompanied Minors” and “CHiPs.”

Prospect Pictures’ credits include indie pic “Pretty Persuasion,” which Siega directed. Upcoming, it is producing “Barry Munday” and Lionsgate pic “Drive-Thru.”

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