City Screen to screen live events

Circuit's digital network launches with 'The Secret Policeman's Ball'

LONDON — U.K. exhibition chain City Screen has pacted with Arqiva to install a satellite network between its 18 theaters. The network, which will be the first of its kind in the country, will enable the theaters to screen live entertainment and sports.

Marc John, City Screen head of digital development, said that the exhib will be looking to program live opera, ballet, filmmaker Q&As and other arts events to appeal to the chain’s upmarket, sophisticated auds.

The first event to be screened will be the long-awaited return of Amnesty International’s comedy and music event “The Secret Policeman’s Ball” from London’s Royal Albert Hall on Oct. 14.

The cinecast of “Policeman’s Ball” is 98% sold out in the Cambridge site and 50%-75% of tickets are sold in the other 16 theaters showing it. The only theater not showing the show is East Grinstead due to technical difficulties.

The move is a leap forward for the U.K. exhibition sector, which is constantly striving to find new ways to differentiate the cinemagoing experience from other leisure activities.

This summer U.K. exhibition chains with digital screens experimented with screening soccer matches from the World Cup tournament in Germany. Results were mixed with screenings of England games attracting auds but less high-profile matches proving less of a hit for exhibs.

Arqiva will install and maintain the permanent satellite infrastructure at the Picturehouse theaters and also provide the outside broadcasts to enable the live transmission of events. Live feeds will be collected on location, turned around and distributed nationwide via a range of satellites.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading