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Cinecitta steps into promo role

Co.'s topper plans to continue course despite cuts

Two years after debuting at the Berlinale as a beefed-up super-structure, Italy’s film promo body AIP FilmItalia is being shuttered.

But the good news is Italian cinema will continue to benefit from an international marketing push via Cinecitta — parent of the Rome studios — which will absorb AIP’s staff and mission.

That, at least, is the word from Cinecitta topper Carlo Fuscagni.

“I want to make it clear that Italian cinema will continue to be promoted internationally with equal vigor, in terms of both money and manpower,” Fuscagni said.

“Nobody will be losing their job” added Fuscagni, who is seeking to compensate for the budget cuts by tapping into alternate government and regional resources.

Fuscagni said Italy will continue to have umbrella stands in Cannes and Venice, and is preparing “Italiana,” a showcase of classic and new Italo pics which will be travelling to Shanghai, New York and Madrid.

Cinecitta is also working on celebrating Roberto Rossellini and Luchino Visconti centennials.

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