Telefilm Canada creates programs to push pics in marketplace

Canuck film funder Telefilm Canada announced Monday it is creating two programs to push Canadian films in the international marketplace.

One will help sales of French-Canadian pics globally; the other will market English and French-Canadian pics at international film festivals.

The lion’s share of the cash will go to help French-language films, because Telefilm believes these films need more aid outside Canada. This program will have an annual budget of between C$350,000 ($306,000) and $437,000, and each film can tap a maximum of $44,000.

Telefilm’s marketing coin is for Canuck pics in official selection at the Cannes, Berlin, Pusan, Sundance and Venice festivals, and this program has an annual budget of between $87,000 and $175,000, with each film receiving a maximum of $17,000.

Telefilm will organize a three-day conference in Montreal in January to talk about French-language co-production and include reps from film funding agencies in Belgium, France, Luxembourg and Switzerland, along with those from Telefilm and Quebec film agency Sodec.

Telefilm will also organize its annual Canadian Front showcase in New York in March to screen four French-language films.

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