You will be redirected back to your article in seconds

Brit plexes kick in Cup coverage

Vue chain shows all England's first round matches free

With sweltering weather and soccer World Cup fever keeping auds away from the theaters, U.K. cinema operators are taking the line: “If you can’t beat ’em, join ’em.”

The Vue chain is showing all England’s first round matches free in 13 locations just to showcase plexes and entice occasional cinemagoers back to see a movie, while the Clapham Picturehouse in southwest London aired England vs. Paraguay on June 10.

There is a dearth of quality product in cinemas and June 9-11 weekend biz was the third lowest (excluding two weekends that included Christmas Day) since EDI begun to keep comprehensive box office records five years ago.

Meanwhile, ITV1’s live coverage of England vs. Trinidad and Tobago scored an astonishing 73% audience share as an average of 14.1 million Brits tuned in, according to overnight ratings. It’s the biggest TV audience of the tournament so far in the U.K, where live coverage is shared between leading terrestrials ITV1 and BBC1, who forked out $296 million for the privilege.

BBC1 aired England’s mid-week encounter with Paraguay, seen by 11.9 million viewers, an 84% share.

As a team England’s form is listless, but having won two of its first three games, the squad will qualify for the next round, a knockout contest, guaranteeing a ratings bonanza for the two terrestrials.

More Film

  • Virtual Reality Conference Promises to Ignite

    Virtual Reality Conference Promises to Ignite Singapore Media Festival

    With sweltering weather and soccer World Cup fever keeping auds away from the theaters, U.K. cinema operators are taking the line: “If you can’t beat ’em, join ’em.” The Vue chain is showing all England’s first round matches free in 13 locations just to showcase plexes and entice occasional cinemagoers back to see a movie, […]

  • SGIFF: Anup Singh Readies Third Film

    Singapore: ‘Scorpions’ Director Readies Third Film With Irrfan Khan (EXCLUSIVE) 

    With sweltering weather and soccer World Cup fever keeping auds away from the theaters, U.K. cinema operators are taking the line: “If you can’t beat ’em, join ’em.” The Vue chain is showing all England’s first round matches free in 13 locations just to showcase plexes and entice occasional cinemagoers back to see a movie, […]

  • Canal Plus

    Canal Plus Orders Thomas Lilti's 'Hippocrate' Medical Series

    With sweltering weather and soccer World Cup fever keeping auds away from the theaters, U.K. cinema operators are taking the line: “If you can’t beat ’em, join ’em.” The Vue chain is showing all England’s first round matches free in 13 locations just to showcase plexes and entice occasional cinemagoers back to see a movie, […]

  • A Profile of Argentine Fantasy Genre

    Mar del Plata: Argentina on the Rise -- Demián Rugna

    With sweltering weather and soccer World Cup fever keeping auds away from the theaters, U.K. cinema operators are taking the line: “If you can’t beat ’em, join ’em.” The Vue chain is showing all England’s first round matches free in 13 locations just to showcase plexes and entice occasional cinemagoers back to see a movie, […]

  • Coco Trailer

    'Coco' Stuffing 'Justice League' at Thanksgiving Box Office

    With sweltering weather and soccer World Cup fever keeping auds away from the theaters, U.K. cinema operators are taking the line: “If you can’t beat ’em, join ’em.” The Vue chain is showing all England’s first round matches free in 13 locations just to showcase plexes and entice occasional cinemagoers back to see a movie, […]

  • Saoirse Ronan Greta Gerwig Playback Podcast

    Playback: Greta Gerwig and Saoirse Ronan on 'Lady Bird' and Coming of Age

    With sweltering weather and soccer World Cup fever keeping auds away from the theaters, U.K. cinema operators are taking the line: “If you can’t beat ’em, join ’em.” The Vue chain is showing all England’s first round matches free in 13 locations just to showcase plexes and entice occasional cinemagoers back to see a movie, […]

More From Our Brands

Access exclusive content