BERLIN — Adriana Chiesa, who recently resigned as topper of cash-strapped Italo promo org AIP Filmitalia, is at the Market in uber-sales agent mode — and she’s betting on Giuseppe Tornatore’s dark tale “La Sconsciuta” (The Stranger).
“I barely had enough to pay for staff salaries, and not a Euro left for all the new initiatives I was intending to launch, like foreign distribution funds,” she said.
Ironically, Chiesa had taken on the AIP post less than a year ago prompted by plans for a revamp of the government promo entity. Entity may now cease to exist entirely.
“It’s such as shame because there is a growing international interest in Italian movies right now and we won’t be able to really capitalize on it,” said Chiesa.
Budget cuts to arts funding by the Silvio Berlusconi-led government have resulted in AIP’s E1.7 million ($2 million) annual budget being slashed in half.