Ex-Filmitalia topper bets on 'Stranger'
BERLIN — Adriana Chiesa, who recently resigned as topper of cash-strapped Italo promo org AIP Filmitalia, is at the Market in uber-sales agent mode — and she’s betting on Giuseppe Tornatore’s dark tale “La Sconsciuta” (The Stranger).“I barely had enough to pay for staff salaries, and not a Euro left for all the new initiatives I was intending to launch, like foreign distribution funds,” she said. Ironically, Chiesa had taken on the AIP post less than a year ago prompted by plans for a revamp of the government promo entity. Entity may now cease to exist entirely. “It’s such as shame because there is a growing international interest in Italian movies right now and we won’t be able to really capitalize on it,” said Chiesa. Budget cuts to arts funding by the Silvio Berlusconi-led government have resulted in AIP’s E1.7 million ($2 million) annual budget being slashed in half.
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