Chinese film authorities have set up a film promo body featuring some of the biggest names in the domestic biz, including Zhang Ziyi, to help win international market share.
The Committee for Chinese Young Film Workers is headed by mainland thesp Zhang Guoli with Zhang Ziyi as one of its vice directors. Org’s aim is “to invigorate the Chinese film industry and expand its influence worldwide through international exchanges and cooperation,” the Xinhua news agency reported this week.
Beijing-born Zhang, currently starring in “The Banquet,” was undoubtedly chosen because she has starred in many of the pics that have helped grow Chinese cinema’s profile grow in recent years, mostly through co-productions with foreign companies.
A favorite of helmer Zhang Yimou, she debuted at 19 in “The Road Home” and later starred in his martial arts epics “Hero” and “House of Flying Daggers.”
Her international reputation was built on the back of Ang Lee’s “Crouching Tiger, Hidden Dragon” and Rob Marshall’s “Memoirs of a Geisha.”