Venture makes scents of ‘World’

World Brief

Smell-o-Vision has made a comeback in Japan.

The creation of producer Mike Todd was used only once, for the film “Scent of Mystery” in 1960. But the technology for wafting scents through theaters may have been before its time.

On Tuesday, NTT Communications announced a system based on the old Smell-o-Vision but using the Internet to relay “scent transmissions” to theaters.

On April 22, two theaters in Tokyo and Osaka will test the system during screenings of Terrence Malick’s “The New World.”

NTT Com, however, did not say how it solved the problem that killed Smell-o-Vision: dispersing the odors that accumulated in the course of screening.

More Film

  • 'Piercing' Review

    Sundance Film Review: 'Piercing'

    Smell-o-Vision has made a comeback in Japan. The creation of producer Mike Todd was used only once, for the film “Scent of Mystery” in 1960. But the technology for wafting scents through theaters may have been before its time. On Tuesday, NTT Communications announced a system based on the old Smell-o-Vision but using the Internet […]

  • Sundance: Lionsgate Nabs U.K. Rights for

    Sundance: Lionsgate Nabs U.K. Rights for 'Colette' (EXCLUSIVE)

    Smell-o-Vision has made a comeback in Japan. The creation of producer Mike Todd was used only once, for the film “Scent of Mystery” in 1960. But the technology for wafting scents through theaters may have been before its time. On Tuesday, NTT Communications announced a system based on the old Smell-o-Vision but using the Internet […]

  • Ruth Bader Ginsburg Talks Supreme Court

    Ruth Bader Ginsburg on #MeToo Movement, Her SNL Parody, and Supreme Court Retirement

    Smell-o-Vision has made a comeback in Japan. The creation of producer Mike Todd was used only once, for the film “Scent of Mystery” in 1960. But the technology for wafting scents through theaters may have been before its time. On Tuesday, NTT Communications announced a system based on the old Smell-o-Vision but using the Internet […]

  • Jumanji: Welcome to the Jungle

    'Jumanji' Leads International Box Office, Hits $768 Million Worldwide

    Smell-o-Vision has made a comeback in Japan. The creation of producer Mike Todd was used only once, for the film “Scent of Mystery” in 1960. But the technology for wafting scents through theaters may have been before its time. On Tuesday, NTT Communications announced a system based on the old Smell-o-Vision but using the Internet […]

  • 'Phantom Thread,' 'Darkest Hour' Shine as

    'Phantom Thread,' 'Darkest Hour' Shine as Oscar Nominations Loom

    Smell-o-Vision has made a comeback in Japan. The creation of producer Mike Todd was used only once, for the film “Scent of Mystery” in 1960. But the technology for wafting scents through theaters may have been before its time. On Tuesday, NTT Communications announced a system based on the old Smell-o-Vision but using the Internet […]

  • 'Jumanji' Stays Strong, Topping '12 Strong,'

    'Jumanji' Stays Strong, Topping '12 Strong,' 'Den of Thieves' With $20 Million

    Smell-o-Vision has made a comeback in Japan. The creation of producer Mike Todd was used only once, for the film “Scent of Mystery” in 1960. But the technology for wafting scents through theaters may have been before its time. On Tuesday, NTT Communications announced a system based on the old Smell-o-Vision but using the Internet […]

More From Our Brands

Access exclusive content