Unlocking star system

Chat covers case studies of Korean celebs

The workings of South Korea’s star system is the focus of a set of lectures sponsored by PIFF and local weekly Cine21.

The Korean-language presentations by Jeong Young-beom, prexy of Star J Entertainment, and Song Wan-mo, the Japanese agent for actor Lee Byung-heon, featured an overview of talent management and case studies on how to create a star for the Korean and international market.

The lectures continue today with talks by Jeong Wook of JYP Entertainment and Chae Yoon-hee of All That Cinema.

–Darcy Paquet

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