Arts Alliance chairman Thomas Hoegh has joined producers Arvind Ethan David and Rachel Connors to launch Slingshot, a digital film production and distribution venture based at Ealing Studios.
The company will finance, produce, distribute and market 10 low-budget movies over the next three years. It has backing from Arts Alliance and the Creative Capital Fund.
Arts Alliance is a venture-capital outfit focused on digital media that owns controlling or significant stakes in the CityScreen arthouse chain, online DVD rental and VOD service Lovefilm and sales outfit Celluloid Dreams.
Slingshot aims to use all aspects of digital technology in production, distribution and marketing to deliver movies that would otherwise not make it to the bigscreen.
Cast and crew working on Slingshot movies will be offered a share of backend profits in return for reduced upfront fees.
“We will use the freedoms afforded by the digital revolution up and down the value chain to make better films and deliver them more efficiently,” said David, who is Slingshot’s managing director.
David was previously managing director of Alison Owen’s production outfit Ruby Films. Connors was a development producer working at Stephen Evans’ Scorpio Films.