Promofilm to expand into English prod’n

Shingle will debut as U.S. rep for Sparks at Mipcom

Promofilm U.S., the Los Angeles- and Miami-based subsid of the Spanish TV production giant, is gearing up to expand into English-language production in the U.S.

Shingle, which has an output deal with NBC Universal Spanish-language unit Telemundo, will debut as the U.S. rep for international consortium Sparks Network at confab Mipcom in October.

As part of its partnership with Sparks, Promofilm will have access to formats from TV producers in 12 countries and will work with other Sparks members to develop programming derived from formats around the globe.

Promofilm’s slate of TV shows in English include the Lifetime pilot “Alessandra,” derived from Promofilm format “Alessandra, Your Sexologist,” now airing on Argentina’s Artear TV.

Shingle also is producing “Hecho en Heaven,” (Made in Heaven), an original Promofilm dating gamer that will premiere on Telemundo sister net, youth-skewed bilingual web mun2.

Company also has supplied production services to Fox’s “Temptation Island” and is in talks with Discovery Channel for an unscripted English-language program.

According to U.S. development head Margie Moreno, Promofilm U.S. is reversioning formats developed by Spanish partner Globomedia for the U.S. market. These include family sitcom “Los Serranos” (The Serranos) and talent/fiction hybrid “Un paso adelante” (A Step Forward).

During its two years in the U.S., Promofilm has produced several Spanish-language programs for Telemundo, including high-rated daily dating show “Doce corazones” (12 Hearts), gamer “Buena fortuna” (Good Luck) and makeover programs “Buenos vecinos” (Good Neighbors) and “Lo dejo en tus manos” (I Leave It in Your Hands).

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety