MTV rewires its exec deck

Gale takes on film, tech post

MTV Films’ David Gale will segue to MTV Networks’ newly created post of exec veep, new media and specialty film content.

Gale had previously served as exec veep of MTV Films. While he will continue to shepherd some projects he had been developing in the film unit, Gale will see his responsibilities greatly expand in tech and new media across all divisions and nets owned by MTV.

He will be charged with finding, developing, acquiring and producing longform narrative content and branded films for all platforms including online, wireless, theatrical, DVD and video-on-demand.

Gale will remain based in L.A. and report to MTV Networks Music/Logo/Films Group prexy Van Toffler. Until his replacement is named, Gale will continue his day-to-day duties at MTV Films.

Toffler told Daily Variety that the decision to change jobs was Gale’s.

“Ten years ago, when we launched MTV Films and came into Hollywood, we wanted to do things in a unconventional and nonformulaic way in terms of the types of stories we told and the directors we were in business with,” Toffler said. “And when David and I talked about the digital space now and where our audience is going, we felt it was yet another opportunity to tell stories in an unconventional way in the digital world. He saw all of what is happening out there and he wanted to get ahead of the curve.”

Gale will initially have one staff member and a set of freelancers working under him in the new division, but Toffler said the division is likely to grow in the coming months.

“Creatively, it’s an entirely open template that we have with the digital media,” Gale told Daily Variety. “We are here to create new storytelling techniques for various platforms — whether it is telling a story in 10 eight-minute chapters or all at once in an hour and 38 minutes. You don’t have the constraints you have on TV or on the bigscreen. So we will have to explore what the audience will want to see when they are watching either a three-inch screen or a 10-inch screen.”

MTV Networks aims to discover, produce and showcase new talent and entertainment and continue launching audience-engaging platforms.

Gale will remain involved in MTV Films projects “Jackass: Number 2,” Hilary Swank starrer “Freedom Writers” and Will Ferrell, Jon Heder starrer “Blades of Glory” for DreamWorks. Toffler said he hasn’t started the search for Gale’s replacement.

Gale has been with MTV Films for 11 years. His credits include “Hustle & Flow,” “Election,” “Murderball,” “Napoleon Dynamite,” “The Longest Yard,” “Jackass: The Movie” and “Coach Carter.”

Prior to landing at MTV Films in 1995, Gale worked at production shingles for Gale Anne Hurd and Ridley Scott. He also worked in biz affairs at ICM.

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