Fox 's 'Used' stakes out Memorial Day '07
In a new round of playdate shifts, Fox is planting its flag on the 2007 Memorial Day frame with Jim Carrey-Ben Stiller laffer “Used Guys” and giving a February theatrical run this year to the previously DVD-bound “Dr. Dolittle 3.”
In addition, Sony is further clearing its crowded 2006 by pushing back Jennifer Garner romantic comedy “Catch and Release,” while Lionsgate is delaying the first pic in its Spanish-language joint venture previously set for Jan 27.
Previously undated “Used Guys,” set in a futuristic world run by women who buy and sell male clones for sexual duties, comes out May 25, 2007. The “Bruce Almighty” $85.7 million four-day Memorial Day bow in 2003 was the biggest in Carrey’s career.
May 2007 release schedule is quickly filling up. Sony goes out with “Spider-Man 3” on May 4, and DreamWorks delivers “Shrek 3” on May 18.
More immediately, Fox has announced it will give Eddie Murphy-less sequel “Dr. Dolittle 3” an unplanned run on the bigscreen. Pic is slated to go out wide on Feb. 17.
“We took a look at it, and it was good enough to be a theatrical release,” said Fox distrib prexy Bruce Snyder.
Even though trailers have already started running, Sony has decided to take “Catch and Release” off the April 28 frame and replace it with Robin Williams laffer “R.V.” “Release” now won’t hit theaters until early 2007.
April 28 looks to be a competitive weekend, with Universal’s Sept. 11 drama “Flight 93” and Lionsgate’s “Akeelah and the Bee” bowing. “R.V.” was previously dated March 24, where it faced U thriller “Inside Man.”
Sony has a back-breaking 28 pics set for release this year and has been looking to lighten the load on its marketing and distrib operations. Studio recently moved comicbook adaptation “Ghost Rider” from July of this year to February 2007 (Daily Variety, Dec. 15).
Meanwhile, Lionsgate has pushed back “La mujer de mi hermano,” the first Spanish-language pic under its joint venture with Panamax (Daily Variety, Nov. 15). Pic, which stars well-known telenovela actress Barbara Mori, is now expected to come out in April.
Delay is primarily to allow for more marketing and promotion lead time. It’s the first of six to eight pics aimed at Latinos from Lionsgate.
“On one level, (the delay) has been disappointing,” Panamax prexy Jim McNamara said. “But the silver lining is that we will have more time to prepare the trailers of our upcoming slate that could be screened before the film.”
(Anna Marie De La Fuente contributed to this report.)