Brazilian sales agent Daniela Ribeiro’s new Rio de Janeiro-based sales shingle Iaia Filmes will debut at the Cannes market.
A former sales exec at Brazilian film export company Grupo Novo, Ribeiro’s partner at Iaia is her sister, graphic designer Adriana Ribeiro.
Iaia aims to fill a gap in the Latin American market. Production levels are growing rapidly in Brazil pumped by a state-financed low-budget program, and directors are moving into more mainstream filmmaking. Some 51 films were released in Brazil in 2004.
But the country has few home-based sales companies to nurse and co-finance the newer talent not picked up by European sales companies.
Iaia bows with four Brazilian pics, all market debuts: Indian docu “Serras da desordem” (The Hills of Disorder), by radical vet helmer Andre Tonnaci; uptown girl/favela boy drama “Cafune” from first-timer Bruno Vianna; futuristic kids toonpic “Garoto cosmico” (Cosmic Boy), from Ale Abreu; and Thereza Jessouroun’s poverty docu “Vida Severina” (Strugglers).
“Iaia will also handle domestic distribution on select titles, and raise finance for Brazilian or foreign films,” said Daniela Ribeiro.