Fox International boosts Breen to sr. veep

Studio ups o'seas marketing exec

Fox Intl. has promoted Kieran Breen to senior VP of marketing to develop and supervise the strategic marketing plans of all Fox releases overseas.

Breen will oversee the Los Angeles, regional and field marketing operations and report to co-presidents Tomas Jegeus and Paul Hanneman.

Breen has been marketing director at Fox UK since 2000 and spearheaded campaigns for “Star Wars: Episode II,” “Star Wars: Episode III,” “Die Another Day,” both “Ice Age” films, “The Devil Wears Prada,” “Borat,” “Walk the Line” and “28 Days Later.”

Breen came to Fox from Universal Pictures Intl., where he served as marketing director for three years.

Several other Fox Intl. execs have also been promoted, including Christi Mykles and Mark Davis to VP creative advertising slots, while Melanie Bartlett has become VP of strategic marketing, joining Britta Gampper who holds the same title. Martin Gaiss, who has served as director of international publicity, has been appointed VP of creative content and Kimberly Wire has been promoted to director of international publicity, replacing Gaiss.

Elizabeth Kesses will take Breen’s former position as marketing director of Fox UK. She’s from an agency background, having overseen campaigns for Lucasfilm and DreamWorks.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety