Exec to head digital effort

Reid speeds d-cinema coin

Travis Reid, the former Loews CEO who lost his exec position when the chain merged with AMC, will stay on to work at National CineMedia, the cinema advertising joint venture of Regal, AMC and Cinemark.

He’ll spearhead an effort to arrange financing that will enable theaters to buy digital cinema equipment. NCM is partnering with JPMorgan to structure its financing plan.

Currently, NCM services 13,000 screens in North America with onscreen ads, with 11,000 of those using the company’s digital content network, which allows ads and features in its pre-show to be centrally controlled.

Company aims for the newly installed equipment to be compliant with the specs developed by the studio-backed Digital Cinema Initiative for feature presentations.

“Travis’ extensive theater operations and film licensing experience coupled with his trusted relationships with the major motion picture studios make him an ideal person to lead the development of a digital cinema business plan for NCM and its founding partners,” NCM chief Kurt Hall said in a statement.

NCM said that Reid will work closely in the effort with its chief operations and technology officer, Tom Galley.

Reid first joined Loews in 1991. After the merger, he serves as a director on the AMC board.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety