CJ seals Philippine deal

Due deal for 'Illusion'

Viva Entertainment has sold romantic drama “Illusion” to CJ Entertainment — the first-ever such rights deal for a Philippine pic in Korea.

The deal is part of a Korean industry initiative to support Asian art pics by acquiring five annually for local distribution.

“The film will be screened in 30 halls around the country,” said exec VP Vincent Del Rosario. “It’s a big breakthrough for us in this market, which has been closed to Philippine films until now.”

Shot in five days in 2005 for only $16,000 “Illusion” is the second in Viva’s Digital Viva series of DV pics by young helmers. Paulo Villaluna and Ellen Ramos lensed a surreal love story about a troubled young man (Yul Servo) posing as his artist father, who recruits a luscious model (Jaycee Parker), falls for her — and descends into a frenzy of lust.

Based in Manila, Viva Entertainment is an integrated media content group with interest in film production, distribution and talent management. The company also acquires foreign pics in partnership with Fox and UIP, among others. This year Viva plans to release 20 local pics. At Pusan they are selling out of the Film Development Council of the Philippines booth.

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