TORONTO — Canada’s beleaguered Canadian cultural agency and film funder Telefilm Canada is unveiling an initiative at Cannes to raise the profile and marketability of Canadian features.
Called Perspective Canada_Cannes: A Selection of New Films at the Market, the program is meant to give the fest’s 10,000 delegates better access to Canuck fare through more screenings — four daily.
Thirteen Telefilm-backed films have been chosen, including helmer Thom Fitzgerald’s “3 Needles,” Luc Picard’s “Audition” and “Familia,” directed by Louise Archambault.
“Our goal is twofold: To stimulate international sales of Canadian films supported by Telefilm Canada by providing easy access to recent films to buyers; and to keep encouraging co-production deals by spotlighting Canadian talent,” said Wayne Clarkson, executive director of Telefilm.
Given the limp state of the English-language Canadian feature industry, critics have panned Telefilm as a bastion of “ritualized failure.”