TV distribution exec Gavin Reardon has set up his own company, And Action! Distribution, which focuses on the action genre and is exhibiting at AFM.
And Action! has already secured an exclusive deal with Germany’s Action Concept to distribute all of the latter’s new programming, including two action movies and a behind-the-scenes reality-action series.
Additionally, there is a development slate of three films and two hour-long series for television to be ready by first quarter 2007.
“I purposefully decided to launch And Action! with the Action Concept product, as I am a huge fan of their productions and believe that this is the type of programming that will work in every country around the world,” Reardon said.
While maintaining all worldwide rights, excluding Germany, the first three Action Concept projects to be offered by Reardon’s outfit are “Crash Kids: Trust No One,” “Dekker the Trucker,” and “Europe’s Greatest Stunts.”
With a career spanning two decades, Reardon was most recently president of GRB Worldwide. Prior to his seven-year stint at GRB, which also specializes in extreme sports programming, Reardon was a sales exec at MTM and at Republic Pictures.