You will be redirected back to your article in seconds

Touchstone makes a deal for ‘Deep’

'Heart' beats for Longoria

“Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures.

Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner.

Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and Longoria will be exec producer.

Pic will be written by tyro scribes Pamela Buchignani and Lynnette Ramirez.

Longoria will play a spoiled Beverly Hills diva who becomes a fish out of water when she is relocated to San Antonio to run the new Latin division of her ad agency.

Longoria is on familiar ground; she’s from Corpus Christi, and she dates San Antonio Spurs basketball player Tony Parker.

Longoria will next be seen opposite Michael Douglas and Kiefer Sutherland in “The Sentinel,” in theaters today.

Pfeffer made the pitch deal and the production re-up as she preps “The First Man,” the comedy Diane English wrote and will direct about the husband of the first woman elected president. Robert De Niro and Meryl Streep are attached to star. Pfeffer is also producing “Matrophobia: The Fear of Becoming Your Mother,” and “The Last Lap,” an adaptation of the Mike Leonard book which Pfeffer is producing with Offspring’s Adam Shankman and Jennifer Gibgot.

More Film

  • READY PLAYER ONE

    Steven Spielberg's 'Ready Player One' Crosses $500 Million Worldwide

    “Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures. Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner. Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and […]

  • Hans Zimmer90th Annual Academy Awards, Roaming

    Hans Zimmer to Receive Steiner Award at Hollywood in Vienna Gala

    “Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures. Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner. Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and […]

  • A Quiet Place

    'A Quiet Place' Reclaims Box Office Crown, 'Super Troopers 2' Outdoes Expectations

    “Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures. Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner. Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and […]

  • Anything

    Film Review: 'Anything'

    “Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures. Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner. Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and […]

  • Empty movie theater

    First U.S. Samsung LED Cinema Screen Debuts at Pacific Theaters Winnetka in Chatsworth

    “Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures. Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner. Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and […]

  • Stephen King The Tommyknockers

    Universal Wins Rights for Stephen King's 'Tommyknockers' Movie

    “Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures. Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner. Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and […]

  • WGA Writers Contract Talks

    Writers Guild Seeks to Reshape Talent Agency Business in Proposed Deal

    “Desperate Housewives” star Eva Longoria is attached to “Deep in the Heart of Texas,” a romantic comedy pitch that was acquired by Touchstone Pictures. Rachel Pfeffer will produce through her Disney-based Pfeffer Film banner. Deal comes as Pfeffer’s deal was re-upped for another 18 months by production prexy Nina Jacobson. Paul Nelson will co-produce and […]

More From Our Brands

Access exclusive content