The European Film Market is quickly evolving into a major industry event. In terms of pics screening, the EFM is behind the Cannes Market but ahead of the American Film Market. Yet in terms of participants, it remains a quaint happening compared with the other events.
Berlin is experiencing a major growth spurt this year thanks to its pole position in the calendar, and organizers are still issuing accreditations and keeping slots open for possible festival entries, but market officials are confident that overall attendance will be up by at least 30% on last year’s 4,284, as will the number of films.
The number of EFM exhibitors has already reached 240, and a few latecomers are expected. That’s a 45% increase from last year and an EFM record.
The number of buyers at Berlin 2006 stands at 388 companies, compared with Cannes’ 1,607 and AFM’s 643 in 2005.
Like Berlin, the AFM and Cannes are expanding. AFM’s overall 2005 attendence, 8,014, was 13% up on 2004, when it attracted 7,064 industry visitors. The number of buyers at AFM was up 1%, from 637 companies in 2004. Cannes 9,476 industry participants in 2005 was up 8% on 2004. The number of buyers was up 12%.
EFM draws great strength from Berlin Film Festival’s magnetism. In 2005, the Berlinale attracted 16,747 accredited guests from 119 countries. Of these, 3,815 were journalists and other media professionals from 80 countries.
The Berlin festival, unlike Cannes, also allows the public into festival screenings. Some 150,000 tickets were sold last year.
Cannes Market 2005
9,476 industry participants
844 films screening (including 55 pics from the Cannes Film Festival’s program of 90 titles)
8,014 industry participants
534 films screening (45 of which were also official selections at the AFI Fest)
4,284 industry participants
165 exhibitors (up 45% in 2006 to 240)