‘Prada’ has long legs in fashion capitols

Pic took in $18.6 million from 43 territories

Conventional wisdom says American comedies don’t travel. But Fox’s “The Devil Wears Prada continued to strut its stuff overseas over the latest frame, and has now crossed the $100 million mark, topping the foreign wickets for the third straight frame.

Pic took in $18.6 million from 43 territories, and now stands at $104 million overseas, after having nailed down an over-performing $124.4 million domestically.

The title’s prowess over the latest frame came thanks to a series of solid holds in key markets. Pic is playing particularly well in fashion centers such as London, Paris and Rome.

More strong results should come soon from openings in Korea, Belgium and South Africa.

In Italy, which has been a tough market for Hollywood to crack lately, fashion-mad Italians made “Prada” top box office last weekend for the second straight frame, but the moribund Italian cinema market fell yet again as the curtain closed on the Rome Film Fest.

Fox’s “Prada,” on 420 screens, had a $3.3 million take, down just 8% on the previous week. For the second straight week, UIP’s “World Trade Center” took the No. 2 Italo spot, earning $1.55 million on 333 screens, down 23% from the previous week. Meantime, local productions continued to shine behind Hollywood’s big guns such as “Prada” and “WTC.” Guiseppe Tornatore’s “The Unknown” scored strong reviews from the Italian press when it preemed at the Rome Film Fest, propelling it to a better-than-expected inaugural weekend. Medusa’s other big Film Fest pic, “N (Napoleon and Me),” had a strong weekend, netting $374,000 on 207 screens, up 14% in its sophomore weekend.

In the U.K., another “Prada” stronghold, the fashionista comedy played to $2.5 million at 448, while Warner Bros.’ “The Departed” hit $2.7 at 358.

The two pics have been locked in a battle for the top spot for weeks, with “Prada” dipping 26% and “Departed” 27% in their third frames.

But another fashion-forward film, “Marie Antoinette,” bombed in Blighty. Sofia Coppola’s pic opened at only $532,138 at 179 for 12th place. Reviews were mostly mixed.

In other Blighty biz, third-placed “Barnyard” took $1.9 million at 444 including previews of $641,138. Bookers were roundly satisfied with the bow.

CGI competitor “Open Season” dipped just 16% in its soph sesh and has now done $5.8 million in Blighty.

Local fave “The History Boys” held well in its soph sesh, dipping just 20% to take $1.2 million at 300.

Strong holdover was impressive, given that exhibs describe the film as “more of a Monday-to-Thursday movie than a weekend multiplex filler.”

But “Prada” easily won the weekend around the world, taking in what the next three films — “Open Season,” “World Trade Center” and “The Guardian” — did in combined grosses.

Sony’s “Open Season” came in at No. 2 on the overseas charts, proving that animation is still on target with international auds. Pic took in $7.8 million from 24 territories, led by a No. 1 opening of $2.2 million at 644 in France — where “Prada” has been clicking. Pic also showed off a first-place Mexican finish with $1.6 million at 614, off only 26% in its third frame. “Season,” which opens next weekend in Belgium, the Middle East and Russia, has cumed $23.7 million internationally and $93 million worldwide.

UIP’s “World Trade Center” landed in third at the int’l wickets; pic played to $6.8 million at 2,857. Foreign tally — which now stands at $69.9 million — should eclipse domestic.

BVI’s first major launches of “The Guardian” helped the Coast Guard drama land at No. 5 on the world charts, behind Scorsese’s “Departed.” “Guardian” rescued $9.2 million from 16 territories. Best perfs came from the third-place Brit opening, and a second-place Mexican debut.

Star-studded cop drama “Departed” was helped by strong holdover biz. Pic took in $5 million from 14 markets. “Departed” has cumed $25.3 million overseas and $102 million worldwide.

In other action, Sony’s “Click” remained a player, with $3.6 million at 2,150 in 46 markets, and Fox’s “Little Miss Sunshine” grossed $2 million to lift its foreign total to $16 million.

Domestic leader “The Prestige” opened day and date in Malaysia, Singapore and Taiwan with $964,000 at 137.

Proving that locally made pics are staying potent in overseas markets — following in the wake of successful “Perfume” — “Pan’s Labyrinth” topped the Spanish charts for the second consecutive frame in a weekend beset by heavy rain all over the country. Pic made $1.3 million over the weekend, and has cumed $4.9 million in 10 days.

(Esther de Prado in Spain, Archie Thomas in the U.K., Liza Kluassmann in France, Ed Meza in Germany and Bernhard Warner in Italy contributed to this report.)

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