Domestic films claim record 82.7% market share
SEOUL — Local films soared to a new high as Hollywood films sank to a new low in Korea during the month of September.
According to a report by hardtop chain CGV, Korean pics amassed a record 82.7% market share in the month, powered by a string of chart-toppers, including CJ Entertainment’s “Between Love and Hate,” Prime Entertainment’s “Maundy Thursday,” Showbox’s “Marring the Mafia 3” and CJ’s “Tazza: The High Rollers.” This topped the previous high of an 81.8% share set in February 2004 after the release of “Tae Guk Gi: The Brotherhood of War.”
Meanwhile, six Hollywood pics on release, including “The Sentinel,” “Flight 93” and “The Lake House” — a remake of the Korean drama “Il Mare” — limped to a 5.4% market share, a new low. In the year to August, U.S. films had accounted for 39% of admissions.
Surprisingly, even Japanese cinema outperformed Hollywood in September, with a 7.3% market share, powered by disaster pic “The Sinking of Japan” and an unusually strong arthouse perf by Miwa Nishikawa’s “Sway.”
Nonetheless, total admissions for the month were down 22.6% on the previous year.