The Quill Awards, the only national literary prizes voted on by the American public, has extended its partnership with NBC.
Event, which hands out kudos in 21 categories, will be broadcast on all NBC O&Os in the fall for the second straight year. And for the first time this year, NBC Universal Television Distribution will sell the program to stations in non-O&O markets.
The Quill Awards are administered by Reed Business Information, parent company of Daily Variety.
Glitzy ceremony will be shot at Gotham’s American Museum of Natural History Oct. 10 and air Oct. 21. Al Roker Prods. will produce.
In addition to bookstores and other venues, voting may be done at MSNBC.com for all categories. This year, those categories will include a new entry: best book to be adapted for film.
As part of the awards, the Quills Board, which administers the prizes, is providing funding to the New Orleans Public Library’s “Rebuild” program as well as other national literacy initiatives.
“Building on the strength of last year’s Quill Awards, we have broadened our literacy initiative and will again bring well-deserved recognition to writers while interesting more people in buying and reading books,” said Gerry Byrne, head of the Quill Awards.
The inaugural Quills were held last fall, with Harry Potter author J.K. Rowling and “The Historian” author Elizabeth Kostova among those nabbing kudos.