Gotham will play host to the annual Latin Grammys for the first time Nov. 2.
Event’s seventh edition will be broadcast live from Madison Square Garden under a deal struck between the Latin Academy of Recording Arts & Sciences, Spanish-language broadcaster Univision and NYC Big Events.
Kudocast had aired from Miami and Los Angeles in previous years. NYC Big Events has been wooing the awards since December.
Gotham’s Economic Development Corp. projects the kudocast will have an estimated economic impact in excess of $30 million on the city, and will stimulate future tourism dollars through its telecast in more than 100 countries.
Last year’s Nov. 3 show aired from Los Angeles and bowed for the first time on Univision, which took over what was then a flagging franchise from CBS.
The 2005 Spanish-language kudocast lured 9 million viewers, becoming the most-watched Latin Grammy telecast ever among young adults. It drew nearly 2 million more than the previous English-language telecast.
After two CBS telecasts hosted by George Lopez, Univision turned to Spanish-language TV for its hosts, tapping personality Rebecca de Alba and telenovela thesp Eduardo Santamarina for the 2005 show.
Audiences in Gotham tripled from 212,000 New York-area viewers on WCBS in 2004 to 628,000 area viewers of WXTV-Univision 41.
In Los Angeles, an estimated 1 million area viewers watched the show on KMEX, compared to only 430,000 viewers who tuned in to the 2004 awards on KCBS.
Univision has a multiyear deal with the Latin Recording Academy for the awards.
Nominations for this year’s Latin Grammys will be announced Sept. 26 in New York.