Kudocast shift a good move for NBC
The Golden Globes telecast on NBC rallied a bit from last season’s ratings low, but it’s clearly not the juggernaut it was a few years ago.
Kudocast, shifted to Monday for the first time to avoid tougher competish from “Desperate Housewives” and the NFL playoffs, won the night for NBC, taking five of its six half-hours in young adults.
Meanwhile, Fox’s “24” continued its hot start to the season Monday, with its two hours placing a strong second to the Globes and winning in male demos.
According to preliminary nationals from Nielsen, “The 63rd Annual Golden Globe Awards” averaged a 6.3 rating/15 share in adults 18-49 and 18.7 million viewers overall. It’s up 11% year to year in 18-49, as last year’s score (5.7) repped easily the lowest since the Peacock took over as TV host in 1996.
Show averaged at least a 9 rating in the demo for six of the seven years from 1998 to 2004. It peaked in 1998 with a 10.8 rating in 18-49 and hit a total-viewer high in 2004, when 26.8 million tuned in.
It fared best, as expected, among femmes, earning an 18 share in women 18-49 and a 21 in women 25-54.
There was some thought that this year’s Globes could slide even further in the ratings since the nominated movies are not especially popular and the show aired on a struggling NBC — and on a new night. But the lack of really tough competish (CBS aired repeats) made for something of a soft landing for the show.
NBC posted its best Monday 18-49 average (excluding the Olympics) since May 2004 and its largest overall aud on the night since May 1999.
At Fox, the second half of the net’s two-night, four-hour season premiere of “24” impressed with a 5.9 rating/13 share in adults 18-49 and 14.9 million viewers overall — up 18% in the demo from the same night a year ago.
“24” set regular-slot series records at 9, when it pulled in a 6.3/14 in 18-49 and 15.7 million viewers overall. It was Fox’s highest-rated Monday scripted premiere in 18-49 since October 2001 (“Boston Public”) and its best in total viewers since October 1999 (“Ally McBeal”).
ABC saw an uptick for “The Bachelor” at 10 (prelim 3.6/9 in 18-49, 7.8 million) following its weak season premiere of the previous week, although it remained third.