LONDON — The British Academy of Film & Television Arts has launched a short film competish designed to get the public to engage more with filmmaking.
The competition, entitled 60 Sec-onds of Fame and staged in association with telco Orange, is open to anyone aged over 16 who wants to submit a minute-long short on the theme of “celebrate.”
Shortlisted films will be shown by the BBC’s 15 regional and national local news shows and, following a public vote, one winner from each area will win tickets to the British Academy Film Awards, which is sponsored by Orange. The overall winner will have their film shown as part of the BBC 1 broadcast of the awards.
“In an era in which user-generated content is increasingly ubiquitous, this is an important and very timely initiative, which will help inspire new creative talent across the U.K.,” enthused producer David Puttnam.
To drive this initiative, BAFTA has organized masterclasses across the country, which will be led by filmmakers such as Joe Wright (“Pride & Preju-dice”) and Stephen Woolley (“Stoned”).