Tony fever burns up B.O.
Broadway got a rise out of pre-Tony buzz, with grosses up essentially across the board in the week leading up to the kudos.
The $18,115,159 tally was actually down about $300,000 from the prior sesh — but that’s negligible when you consider “The Lion King” was knocked out thanks to its weeklong theater-transfer hiatus; “The Odd Couple” ended its extended limited run June 4; and two more hits, “Three Days of Rain” and “The Pajama Game,” played scheduled short weeks of seven perfs each instead of eight.
“The Drowsy Chaperone” ($911,691) saw the biggest jump of the week, up $175,000 from the previous sesh. It was goosed again by its five Tony wins, with Monday wraps hitting $700,000, four times the tally of a normal Monday, according to producer Kevin McCollum. Advance now stands at $10 million.
Also up more than $170,000 was “The Wedding Singer” ($602,355). Show may have come away from the Tonys empty-handed, but the telecast plus a string of TV appearances last week added up to Monday wraps triple the average, according to Matthew Rego, one of the show’s producers.
“Jersey Boys” ($1,024,537), which counts the night’s tuner award among its four trophies, also was doing triple the biz it normally does on Mondays, projecting a wrap of more than $500,000 by end of day and putting its advance in the $25 million range. And the big winner among the plays, “History Boys” ($760,502), did double what normally would be considered strong for a Monday, expecting to score wraps of more than $200,000.
There were four members of the millionaires’ club, with “Monty Python’s Spamalot” ($1,045,387) resurging after a few relatively fallow weeks, coming in at No. 2 behind “Wicked” ($1,340,915). “The Color Purple” ($1,037,953) and “Jersey” rounded out the top four.
Other shows seeing hearty B.O. bumps over the robust week were “Beauty and the Beast” ($763,236), “The Producers” ($712,846) and “Dirty Rotten Scoundrels” ($627,060).