Yahoo! and Seven Network’s Internet portal went live at Yahoo7.com.au on Monday.
The 50-50 joint venture, announced in December, combines the pair’s online, mobile and Internet protocol TV businesses in Oz and New Zealand.
Launch, which coincides with Seven’s coverage of the Australian Open Tennis tourney and the Winter Olympics from Turin, Italy, contains mini-sites for Seven’s hit TV shows such as “Lost” and “Desperate Housewives” and for its stable of Pacific Magazine titles including Men’s Health and Marie Claire.
Board members from Seven are Ryan Stokes, topper of Pacific Magazines and son of Seven topper Kerry Stokes; Seven commercial director Bruce McWilliam; and head of digital media Rohan Lund. The Yahoo! contingent consists of Hollywood-based Ira Kurgan; emerging markets VP Pam Thompson; and senior VP John Marcom, who will also head up Yahoo7.