WMI gets call in Russia

Label signs with mobile telco VimpelCom

Warner Music Intl. has become the first music major to pact with a mobile operator in Russia for downloads of its catalog.

It signed with Russia’s No. 2 mobile telco VimpelCom on Thursday. Its Beeline’s music platform will launch Tuesday with digital content and live performances from Madonna.

The star makes her first appearance in Russia on Sept. 11 at Sparrow Hills in front of Moscow State U., her only stop in the country.

From October, Beeline will start selling WMI library to the telco’s 50 million or so subscribers.

“This is an exciting deal for Warner Music, not only because it provides Russian audiences a unique way to connect with Madonna, but also because one of our most iconic and popular artists will introduce music fans to Beeline’s new mobile music service,” said Alex Zubillaga, Warner Music’s exec VP for digital strategy and business development.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0


    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Digital News from Variety