Is Hollywood ready to break its crackberry habit?
With the Supreme Court declining to hear an appeal by Blackberry maker Research in Motion (RIM) last week, the famously addictive wireless e-mail device that every agent and exec in the media biz seems to carry could cease working in less than two months.
A final court hearing is scheduled for Feb. 24; an injunction shutting down Blackberries could go into effect a few weeks later.
That’s got IT managers all over town scrambling to come up with alternatives or else tell their bosses to prepare for life without access to email in the car, at least temporarily.
“The smartest thing to do is have a contingency plan,” says Steve Beauregard, prexy of tech firm Regard, which provides Blackberry service to clients including CAA and Universal. “RIM has plenty of money to settle, but the disruption may last for a while.”
So if you see a pale-faced agent in March, be kind. She’s probably suffering through withdrawal.