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Viacom sibs share ‘Show’

'Daily,' 'Colbert' appearing on iFilm

Just a month after it demanded that YouTube take them down, Comedy Central has put two of its most popular shows back online, but this time at a destination that’s in the family.

Both “The Daily Show” and “The Colbert Report” have been regularly appearing on iFilm, the viral video Web site Viacom bought last year, since the site relaunched in mid-November.

In a move Comedy Central hasn’t publicized at all, iFilm is receiving numerous three-minute clips from the two shows that add up to most, if not all, of an episode the day after it airs.

Relaunch came weeks after MTV Networks asked YouTube to take down thousands of clips from its shows, most notably “Daily Show” and “Colbert” (Daily Variety, Oct. 31). While many videos from both remain on the No. 1 vid site, there seem to be fewer, and they’re not being posted on YouTube as regularly as on iFilm.

Company claims the two moves aren’t related, but the result is undeniable: It’s getting harder to find clips of Viacom skeins on YouTube even as it’s getting easier to find them on the Viacom-owned Web site.

“One of the reasons we made our deal with Viacom is the strength of the MTV Networks assets,” iFilm topper Blair Harrison said. “But it wasn’t until the relaunch that we really had the site in the right competitive shape to present it.”

When it relaunched last month, iFilm publicized other content it’s getting from Viacom, mainly library episodes of shows like “The Real World,” “Wonder Showzen” and “Reno 911.” Conglom hasn’t yet made any effort to promote the new digital presence for “Daily Show” and “Colbert.”

Deal reflects one of the first moves toward integration of the Netcos Viacom has bought in the past year with its many cable networks. IFilm is believed to be under the purview of Doug Herzog’s Entertainment Group, which includes Comedy Central, Spike and TV Land.

The recently acquired AtomFilms, which also is also part of Herzog’s domain, is relaunching today. It will be showcasing three Web-only programs from Comedy Central’s Motherload broadband network and is expected to forge a similar relationship with Spike.

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