Profile: Leslie Nelson, Senior VP, international sales
Nelson joined DIC in April 2002 as the company looked to grow its international footprint.
“When I first joined, my remit was to build up the business in Western Europe initially,” says Nelson, a sales and marketing specialist.
“We had a handful of very strong loyal clients — TFI in France, the BBC and others. From that initial roster of maybe 12 to 15, we have built a roster of over 50 clients. That we have done such a tremendous job in increasing the clientele base obviously speaks to the quality of our programming. If we did not have great programming, we would not have been so successful.”
When asked to pinpoint what makes international buyers so receptive to DIC programming, she credits the company’s vision — and visionary.
“Yes, it’s our great programming they respond to, but since I started, (chairman and CEO) Andy (Heyward) has proven to have a great eye for properties. He has a great instinct for taking something old and making it new and exciting. We’ve done that consistently. And that strong build over the last couple of years is really thanks to the creative vision that he brings to the company.”