Cult faves find new home on phones
Lloyd Kaufman is teaming up with European channel operator Zone Vision to bring cult favorites “The Toxic Avenger” and “Sgt. Kabukiman NYPD” to the smallest screen.
Pact will make clips from Kaufman’s Troma Entertainment library available to mobile phone users, following a deal between Zone Vision, which operates the Horror Channel in the U.K., and mobile rights specialist Juice Mobile.
“Troma has always been at the forefront of new media,” said Kaufman, who co-founded the indie in 1974 and wrote and co-directed 1984 feature “The Toxic Avenger.” “We’ve always had the courage to embrace new technology.”
The clips, which Juice is repurposing for mobile distribution, will be available to download from the Horror Channel’s new wireless portal, due to launch next month. Among the packages being put together are “Troma’s Goriest Moments”; “Before They Were Famous,” featuring the likes of Carmen Electra and Billy Bob Thornton; and “More Gore.”
Tanya Gugenheim, Zone Vision’s head of business development and new media, said the Troma films consistently rate well on the channel, which was acquired by the Liberty Global-owned company last year. Since then, Zone Vision has invested heavily in repositioning the network, leading to a 45% increase in audience share.
Portal also will offer horror material from Hammer House of Horror titles and B-movie classics.
Zone Vision next plans to launch mobile offerings based around its Reality TV channel.