Dollars generated by text messaging will remain the key income for TV channels distributed on mobile phones.
So say delegates at the two-day Mobile Entertainment Market Asia, held at Raffles Convention Center in Singapore, which wraps today.
Despite the hype about TV via mobile, and amid much discussion of its advertising potential for TV channels, CNBC Asia Prexy & managing director Jeremy Pink said that SMS text messages will remain the main source of revenue from TV via mobile services.
“Other revenue potential is limited for the next few years,” he said.
CNBC Asia delivers content for mobile via deals with operators in Singapore, Malaysia, Hong Kong and soon, Indonesia.