Telco launched broadband triple-play package last week
Following the launch of its broadband triple-play package last week, telco giant Deutsche Telekom is looking to sell films and series as part of a planned download-to-own service.Subscribers could download pics directly onto hard disks or burn them onto DVD. Telekom would use its new high-speed VDSL network — which has made its T-Home triple-play service possible — in order to make films available to users. T-Home offers all of Germany’s major TV channels via IPTV plus video-on-demand, high-speed Internet and telephony. Service is available to some 3.5 million households, although that number is expected to grow to 6 million by the end of the year. Telekom marketing topper Burkhard Grassmann has said the company is looking to attract several hundred thousand subscribers in the first year of T-Home’s operation. Company has yet to say when the download-to-own service will be added to T-Home, but it likely will accompany new features such as interactive TV services. According to a recent study, up to a third of German TV households are expected to use triple-play packages by 2011.
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