Falloff comes in the wake of decreasing prices

First-half revenues in Germany’s home video market fell for the first time since the introduction of the DVD, even though sales of TV series on DVD are booming.

The falloff comes in the wake of decreasing prices for DVDs and a rental market that was hard hit by this summer’s World Cup soccer championship, which kept locals glued to live soccer for four weeks.

According to research org GfK, DVD sales and rentals revenues plunged 10.4% to e674 million ($861.5 million), while sell-through biz dropped 6.6% to $690 million.

Falling prices for DVDs contributed to sinking revenues. DVDs went from an average of $17 last year to $16.20 at present. A 2.4% drop in units sold to 42.6 million in the first half of the year indicates a general decline.

On a brighter note, sales of TV series on DVD rose 8.4%, generating $132 million and accounting for a 19% share of the total market.

Germany’s top-selling title was “Harry Potter and the Goblet of Fire” followed by “King Kong” and “The Chronicles of Narnia.”

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